If you’ve ever tried pitching to investors without
the recipe, you’ll be all to familiar with the funding/traction paradox:
You need funding to build a product so that you can get traction…
But in order to get funding, you need to show traction!
Ahhhh! *starts pulling hair out*
Some founders can get stuck in this catch-22 for years hoping that the next investor they meet won’t ask for “traction”. And every time you meet a new investor you think they might be the one—but they aren’t.
The truth is that if you are a first-time founder, it’s nearly impossible to secure funding without traction first.
That’s why, within Traction First, we wanted to give you a simple solution to this age old problem so that you can finally escape the frustrating loop that keeps founders stuck for years.
If you’ve been lost in the startup desert for longer than you’d like to admit, we’re here to get you out.
…And our 3-Part “Recipe” is your new escape plan to help you do exactly that!